The new stylish look of the Cadillac ELR has spent the last few months sitting in the back row when it comes to what is trending in the the automotive industry. It's edgy and cool look just hasn't seemed to be something that has caught a whole lot of attention.
But what better way to make headlines than receiving the 2014 Green Car Technology Award from the Green Car Journal and giving away something free along with a purchase of a Cadillac ELR.
Jan. 22, at the Washington Auto Show, the prestigious Green Car Technology Award was presented to Cadillac after beating out plenty of worthy domestic and foreign competitors. Ron Cogan, editor and publisher of Green Car Journal and CarsOfChange.com said, "Cadillac has cleverly evolved a common electric-drive efficiency system into an intriguing feature that adds a new dimension to the driving experience,"
But if that award wasn't enough, that's no problem. Cadillac has also up the ante by offering early buyers a free charging station with their purchase and free professionally installation as well. This would save buyers at least a few hundred bucks on a car that is already priced on the upper-end of the sedan market.
The Cadillac ELR can go 40 miles on pure electric, but can keep going with unlimited power by using the outboard gasoline motor that it comes with. As with most Hybrid cars do, they take the access energy (kinetic energy) that the vehicle creates upon breaking and stores it back into the battery. But what's special about this hybrid is something that Cadillac calls the Regen on Demand system. This system gives the driver control at the steering wheel via a lever to automatically control when he/she wants to use the extra energy that the system stores.
This system also offers another unique feature that most other Hybrids cars do not have. It can create something that is called Regan drag and that drag can help slow down the car without applying the brakes. This can help the driver – depending on the situation – with the possibility to go in to a turn or slow down with traffic without repositioning their foot.
The Cadillac is hoping for some big sales with their Regen on Demand technology, but they are also concerned of unexpected low sales of the EV Chevy Volt and hope to do better then that. Their hoping that the recognition of the Green Car Journal Award and their offering of a free charger will help sales.
The Cadillac ELR will not be sold at ever Cadillac dealership, only location that are certified to sell and service the car will have the honors of having the EV car grace their showrooms.