You can't doubt that GM is ready for some major advertising. The all-new Chevy Silverardo and GMC Sierra is ready for some exposure. With a V-8 that boast better fuel-economy than the Ford EcoBoost technology and better sturdier builds all-round, GM is ready.
Later this winter is when we can expect to see the money spent on advertisements. This is a big push for GM as their truck sales are reportedly 60% of GM's profits.
The new hoods do serve a purpose and looks great too. The GM trucks should bring enough work for everyone. Factory workers will have to be trained, GM engineers have been rehired to help make sure the new technology will be worked in correctly and everyone in the GM spectrum should see a sufficient amount of work increases. GM and everyone hopes, especially Detroiters, that this increase in work will help the slowly improving economy.