The new stylish
look of the Cadillac ELR has spent the last few months sitting in the
back row when it comes to what is trending in the the automotive
industry. It's edgy and cool look just hasn't seemed to be something
that has caught a whole lot of attention.
But what better
way to make headlines than receiving the 2014 Green
Car Technology Award from the Green Car Journal and giving away
something free along with a purchase of a Cadillac ELR.
Jan.
22, at the Washington Auto Show, the prestigious Green Car Technology
Award was presented to Cadillac after beating out plenty of worthy
domestic and foreign competitors. Ron
Cogan, editor and publisher of Green Car Journal and CarsOfChange.com
said, "Cadillac
has cleverly evolved a common electric-drive efficiency system into
an intriguing feature that adds a new dimension to the driving
experience,"
But if
that award wasn't enough, that's no problem. Cadillac has also up
the ante by offering early buyers a free
charging station with their purchase and free professionally
installation as well. This would save buyers at least a few hundred
bucks on a car that is already priced on the upper-end of the sedan
market.
The
Cadillac ELR can go 40 miles on pure electric, but can keep going
with unlimited power by using the outboard gasoline motor that it
comes with. As with most Hybrid cars do, they take the access energy
(kinetic energy) that the vehicle creates upon breaking and stores it
back into the battery. But what's special about this hybrid is
something that Cadillac calls the Regen on Demand system. This system
gives the driver control at the steering wheel via a lever to
automatically control when he/she wants to use the extra energy that
the system stores.
This
system also offers another unique feature that most other Hybrids
cars do not have. It can create something that is called Regan drag
and that drag can help slow down the car without applying the brakes.
This can help the driver – depending on the situation – with the
possibility to go in to a turn or slow down with traffic without
repositioning their foot.
The
Cadillac is hoping for some big sales with their Regen on Demand
technology, but they are also concerned of unexpected low sales of
the EV Chevy Volt and hope to do better then that. Their hoping that
the recognition of the Green Car Journal Award and their offering of
a free charger will help sales.
The
Cadillac ELR will not be sold at ever Cadillac dealership, only
location that are certified to sell and service the car will have the
honors of having the EV car grace their showrooms.