Sunday, January 26, 2014
Chevrolet Makes a New Record at North American Auto Show
This year at the North American Auto Show in Detroit, Chevrolet walked way a big winner. Their Silverado toke home the Truck of the Year Award, while Corvette stood tall with their Stingray taking home the Car of the Year Award.
This is the first time in the Detroit Auto Show history that two brands from the same company brought both awards home.
I guess if there was any question if General Motors was getting back-on-track, the answer could rest solely on the slew of accomplishment they have made in the past two-to-three years.
The Cadillac ATS walked away with the Car of the Year Award last year at the North American Auto Show and this year Motor Trend honored the Cadillac CTS with their Car of the Year Award. Also, the 2014 Impala is the first American-branded car in at least 20 years to be rated the top new sedan by Consumer Reports Magazine, the Chevy Malibu got an all-new redesigned look earlier then normal with great reviews, and that's just to name a few of GM's moves to get back on top of the industry.
Alan Batey, Chevrolet's global boss said, “Chevrolet is in the midst of the most aggressive product transformation in the brand’s more than 100-year history ...... It is a distinct honor for the entire Chevrolet team to have both the Corvette and Silverado recognized with the prestigious North American Car and Truck of the Year awards.”
Chevrolet is also looking into making a Lingenfelter Silverado Reaper that can compete with Ford's F-150 Raptor. The truck is expected to be built on the same frame as the Raptor and will make an appearance Sunday Jan. 26 at the National Automotive Dealers Association, where I'm sure a lot more pics and info will surface.
Chevrolet and Cadillac seem to be taken the auto industry by storm, with hugely popular product-lines and sales and recognition to match. ZO6s, Z/28s, Escalades, CTSs, Stingrays, and Silverados are all probably dancing around in Ford's worst nightmares.