Wednesday, July 27, 2016

2017 Chevrolet SS: Lack of Advertising Lack of Sales?




In my opinion, one of the coolest four-door sedans that Chevrolet has produced since the Chevy Impalas of the mid-'90s is the 2014-'15-'16 Chevrolet SS sedan. Unfortunately, from what it sounds like, Chevrolet is going to make 2017 the last year for the four-door sedan that packs a punch of 415 horsepower courtesy of an LS3 motor.

The cool thing is that for, what sounds like will be the last year, there could be a supercharged LSA engine shoved in the engine bay that will put out 500+ horsepower. For a four-door sedan that can put down a 13 second flat quarter-mile time before the supercharged upgrade, if the rumors are true, the sports sedan will truly be a fun vehicle to drive. And with even more rumors of the sedan possibly getting a 1LE Camaro suspension, competing with cars like BMW and other European sports sedans will surely be no problem.

But why the reason for discontinuing a good thing [Chevrolet SS]?

No one knows for sure why Chevrolet is planning on discontinuing the SS yet [if they do] but for anyone hoping they don't the news sounds very grim. Sales for the SS is down and GM already makes pretty good sales with another four-door sedan that emulates the same type of power and performance with a higher profile name, the Cadillac CTS-V.

Some people may wonder why sales are down on the powerful, good-looking, well-priced sedan. I think one of the reasons could be the lack of advertising of the vehicle.

No one can really know if that is the way Chevrolet wanted it, or if they only planned to make the car for X amount of years. Let's face it, even the slick looking mid-'90s Chevy Impala that everyone loved only stuck around for 3 years. 

If this was an attempt to make the SS sedan a rare car somewhere down the line, in say maybe a decade or two because of a limited number of sales, then Chevy has done a good job of doing that. In fact, for most people, if they see a new SS on the road it would probably roll right past them without them even knowing what it really is. Hell, if I wasn't a car guy, and even for the car enthusiast who may not have much interest in GM vehicles, the Chevrolet SS could easily be mistaken for just another average grocery getting sedan. 

For whatever the reason, the SS truly hides in plain sight and advertising and promotions of the very cool car is literally just about non-existent. And that could very well be the reason for the low sales of the Chevy SS sedan. Not only that, but if the rumors are true and Chevy decides to put the LSA supercharged engine in the SS but makes no changes in their promotional strategy, chances are the 2017 Chevrolet SS will not be a big seller either, and that will probably force GM to abandon production of the car.



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