Showing posts with label Harley J. Earl. Show all posts
Showing posts with label Harley J. Earl. Show all posts

Saturday, August 30, 2025

1939 GM Futurliner: When People Started To Believe Big

1939 GM Futurliner: When People Started To Believe

 

A Rolling Vision of the Future

Few vehicles capture the imagination quite like the General Motors Futurliner. Towering, futuristic, and unmistakably bold, the Futurliner wasn’t just a mode of transportation—it was a rolling stage for America’s dreams of tomorrow. Built for GM’s “Parade of Progress,” this massive machine symbolized innovation, optimism, and the spirit of forward-thinking design that defined pre-and post-war America.

A Brief History Of The GM Futurliner 

The Futurliner was first introduced in 1939 for General Motors’ traveling exhibition, the Parade of Progress. The event was essentially a mobile world’s fair that brought cutting-edge science and technology displays to towns across the country. GM built twelve Futurliners in total, each one measuring about 33 feet long, 8 feet wide, and standing nearly 12 feet tall.

They were used from the late 1930s through the mid-1950s, with updates made in 1953 to keep their styling in line with GM’s design language of the era. Today, only a handful survive, and fully restored examples are considered some of the most prized vehicles in the world of automotive history.


Take A Look Inside the Futurliner

The interior of the Futurliner was unlike anything the public had ever seen in the 1940s and ’50s. Instead of simple passenger seating, each unit was built as a mobile exhibition space. The driver sat high up in a cockpit-like cab, while the rest of the body was devoted to large display areas that would open up once the vehicle reached its destination.





Exhibits and Displays

Each Futurliner was assigned a specific theme and outfitted with custom displays to showcase GM’s vision of the future. Some examples included:

  • Jet Engines and Aircraft Technology – Showcasing aviation advancements and jet propulsion.

  • Household of the Future – Exhibiting futuristic appliances and conveniences that would someday be common.

  • Science and Industry – Highlighting cutting-edge scientific research and industrial design.

  • Power of the Atom – Introducing nuclear energy to a curious public.

The interiors often featured dramatic lighting, models, interactive demonstrations, and art deco-inspired design touches, reinforcing GM’s message that science and progress were not just functional but beautiful.




The 1939 GM Futurliner Drivetrain

Underneath its futuristic shell, the Futurliner was powered by a heavy-duty Detroit Diesel four-cylinder GMC diesel engine, later upgraded in some units to a 302-cubic-inch GMC inline-six gasoline engine. These powerplants were built for torque and reliability rather than speed, ensuring the massive 30,000-pound vehicles could haul themselves across the country. Power was delivered through a four-speed manual transmission with a two-speed splitter, giving the driver plenty of gear choices to handle the heavy load.

Wheels and Tires

One of the Futurliner’s most striking visual features is its oversized wheels and tires. Each vehicle rode on dual rear wheels and massive 10.00x20-inch truck tires, wrapped around full-disc wheel covers that enhanced the futuristic look. Combined with its wide stance and tall profile, these wheels gave the Futurliner a commanding presence whether parked at a fairground or rolling down the highway.

Did You Know?

  • Only nine of the original twelve Futurliners are known to still exist, with varying degrees of restoration.

  • A fully restored Futurliner once sold at Barrett-Jackson for over $4 million, setting a record for vintage GM vehicles.

  • The driver’s seat was positioned in the very center of the cab, giving it a cockpit-like view similar to that of a bus or even an aircraft.

  • Each Futurliner had hydraulically operated side panels that folded open to reveal the displays inside, almost like giant wings unfolding.

  • The design was overseen by Harley J Earl, GM’s legendary head of styling, who also influenced icons like the Corvette and Cadillac tailfins.




As We Still Keep Dreaming

The General Motors 1939 Futurliner is more than just a truck—it’s a time capsule of American innovation and optimism. Its unique blend of futuristic design, educational exhibits, and sheer presence made it a rolling icon of the mid-20th century. Today, the Futurliner remains one of the most fascinating and celebrated vehicles ever created, a symbol of how the past once dreamed of the future, AND We Still Keep Dreaming!

Tuesday, November 13, 2018

Harley J. Earl: Four Important Contributions Given To The Automotive Industry

Harley J. Earl



Harley J. Earl


Harley J. Earl started his career at General Motors in the design department as Head of Design. After proving his skills to be invaluable, General Motors appointed him to become Vice President of the corporation.  


The move by GM made Mr. Earl the first-ever appointed top executive of a major corporation in American history. Every executive prior to Earl was grandfathered into their positions.


So what made him so desirable?


What made General Motors go so far out of character to appoint Mr. Earl and his abilities to a Vice President position?


Not only was Earl’s ability to design vehicles incredible, but he also had a knack that no one else did, he could tap into what the consumer wanted.  


Instead of designing vehicles that General Motors, Chrysler, and Ford deemed as profitable, he wanted to design and build vehicles that consumers wanted to see and drive. This idealism made General Motors nervous, but ultimately they trusted in Earl with good outcomes. GM saw the rise in public excitement, vehicle sales, and of course, profits.


Here are just four of Harley J. Earl’s important contributions to the automotive industry.    


Harley J. Earl

 


1. Freeform Sketching and Hand Sculpted Clay Models: Harley J. Earl was a coachbuilder by trade. By honing and adjusting his craft, he became a pioneer of car design by introducing the use of freeform sketching and hand-sculpting clay models. Bringing this skill to the industry helped create some of the finest bodylines that we’ve come to know and love today.


1954 Corvette



2. Chevrolet Corvette: Earl decided that America needed a real sports car, one that resembled the English and European sports cars that were getting built overseas after WWII.


With Earl’s already established reputation in the automotive industry, he didn’t think he would get too much pull from other executives by presenting the thought of taking on such a risky project as creating a sports car, and he didn’t.


He went to Chevrolet’s general manager, Ed Cole, with a secret project called “Project Opel." With complete confidence in Harley Earl, Mr. Cole gave him the okay with no hesitation. Not more than a year later, in 1953, America would get its first glimpse at what would become the most iconic American sports car ever built, the Chevrolet Corvette.  


Buick y-job 1938


3. First Concept Car: The 1939 Buick Y-Job was the first-ever concept car built. Earl recognized early the need to get the public's reaction to a vehicle's appearances and performance before one is put into production.


Under Earl’s supervision and direction, the General Motors styling division created something similar to what they hoped would become the next production car for Buick. With enough interest and feedback from the public, GM put a vehicle into production that turned out to be very successful. With such success with the “concept car”, to this day the concept is used every year by every large automotive corporation in the world. 


 

Automotive Tailfins


4. Tailfins: If you like the look of classic cars, then you know you like the look of tailfins. They’re stylish, they’re sexy, and the design of them are credited to Harley J. Earl. First appearing on the Frank Hershey 1948 Cadillac, they became an iconic look that was used throughout the 1950s and 1960s.


Automotive Tailfins



After the public accepted the look, Detroit car builders, especially Chrysler, competed to see who could design the most complex, biggest tailfins that could fit on the back of a car while still looking awesome.


Automotive Tailfins



An American Automotive Pioneer


Harley J. Earl



Some of the coolest inventions and designs the public gets to enjoy in the automotive industry today are credited to Harley J Earl. Without him, who knows if we would have the Corvette, the ‘57 Chevy, and concept cars among many other great things we get to enjoy credited to Earl. 


1951 Buick LeSabre


You don’t hear about him too much, but we should always remember one of the great pioneers of the automotive industry.